A few days ago I idly tried to peek at the level of competition for keywords whose contents were "Mastah SEO".
Yes, although I'm not sure if it's true or not, hehe...
Okay, let's talk.
The keyword that I peek is "SEO Services".
Do you understand why I said this keyword is a hotbed for SEO? Because those who provide SEO services certainly understand SEO.
From On page audits to Off Page SEO backstage games, they are already experts.
So what's interesting from here? Okay, let's discuss one by one.
1. Keyword “SEO Services” Has High Volume and CPC
In the image above, I used Google Keyword Planner to see the volume and cpc on these keywords.
We can see the search volume ranging from 10k to 100k. Of course this is a keyword that is difficult to conquer without backlink capital.
Cost Per Click for this keyword penetrates at a price of 4,9 thousand to 18 thousand. Including height for the size of the CPC in Indonesia.
2. SERP dominance is Google Ads
Apparently, from the tests I did, it can be seen together that the search results that rank first are Google Ads results.
Even up to rank 5 is still filled by SEO service sellers who advertise their services.
This is what I regret.
Just imagine, the first rank that perched on the SERP should be the reference for the real SEO.
But it's all ads.
Yes indeed, below there is a rank one for the Oganic SERP. But, the problem is, ordinary people don't know if it's an ad or not, the important thing is that the first one that appears is what he clicks on.
Finally they can get seo services that have not been tested. (Maybe you know)
And finally, those who are trying to rank these keywords as a means of proving themselves, are actually drowned by advertisements.
3. Thousands of Backlinks Not Rank 1
Using the MOZ extension in Google Chrome, you can also see how many backlinks have been input by these keyword chasers.
But surprisingly, with hundreds of backlinks, and thousands, it still loses its SERP position from websites that have dozens of backlinks.
Maybe this is what causes many people to prefer to use Google Ads services to boost their sales.
Ah yes never mind .. I still can not speak.
4. Crossing Search Intent
In general, Search Intent for these keywords is more likely to search for services. People search with the keyword "SEO services" the goal is to find SEO service providers.
So it is appropriate, the contents of the SERP must also be SEO service providers. Isn't that right?
But the fact is that in the second rank of organic SERPs, Domainesia appeared with the concept of articles in the form of information on the 8 Best SEO Service Providers.
From the results of what I did above, we can draw several conclusions. I think the conclusion would be something like this:
- Maybe Google Ads is effective to beat competitors instantly.
- Thousands of backlinks, not necessarily boost the SERP position if the content is not On Page optimized.
- Search Intent for the sale of services we can also insert informative articles or recommendations
Google Ads does help websites belonging to MSMEs and people to be easily found on the internet. As long as you have capital, it is guaranteed that the web will appear on the first page of the SERP.
But the problem is, SEO service sellers who don't advertise their services will lose and sink because of the many ads that appear. Whereas through these keywords, we can see who the real MASTAH SEO is today.