How To Launch A Wildly Successful Online Course In 2022

Starting an online course business in 2022 can be the beginning of something super exciting. When the pandemic hit in early 2020, the whole online learning world became unbelievably widespread. 

Somewhere down the line, both educators and learners’ communities realized how powerful online courses are. It’s easy and accessible. No matter what you are trying to learn. 

If you have a knowledge or a skill and you want to be able to transmit that knowledge into a course, you are at the right place.

TOC

  • Why Create Online Courses
  • Decide An Online Course Topic
  • Outline your course content 
  • Create Your Course Content
  • Host Your Online Course
  • Market Your Online Course
  • Help Your Students Succeed
  • Create and publish your first course with Graphy!

How To Launch A Wildly Successful Online Course In 2022

Why should you create and sell courses online?

decide your online courses

If you have the knowledge of something that others want to learn and you want to generate a consistent source of income from it, online courses are the way to go.

The e-learning industry is becoming a massive opportunity: 

As per Research and Markets forecasts, the e-learning market is expected to be worth $325 billion by 2025.

Selling online courses can’t just be a source of passive income, but it can create a profitable full-time income stream for you. 

If you already have an online business, launching an online course can serve as a marketing tool for that. You can launch an online course for the following reasons:

  • With the primary objective to teach people about a subject.
  • Launch a mini course to give product-based training.  
  • Create or strengthen your own brand. 
  • Monetize your skills or existing community. 

The best news is that the barrier to entry is nil here.

Literally anyone with the knowledge of the subject and a little bit of strategy can launch an online course.

Create, market, and launch your online course in 2022

#1 Decide on a Course Topic

sell online course

Finding your online course topic is the first step towards launching a portable online course. 

If you already have a topic in mind, that’s great. 

However, if you are unsure about it, answer the following:

  • What’s that one specific thing that your friends, customers, and colleagues ask for your help in?
  • What problems do you usually solve that others seem to struggle with?
  • Do you know about a tool, software or a method that others want to learn as well?

These questions will help you in great detail.

Next up, if you already have a community around a broad topic and you want to decide your course niche, do the following: 

Approach your audience through email

If you have an email list, now is the time to put it to some good use. Send your list of online course ideas to your audience and encourage them to choose one. This would help you determine what’s most on-demand amongst your network.

Ask your followers on social media

If you are already passionate about a subject and have social media followers interested in your content, conduct a poll and ask for their opinion. 

Doing all of the above will help you validate your online course topic. 

#2 Outline your online course content

Being a first-time course creator can seem challenging and complex. At times, we even end up making the whole course content lengthy, thinking the more the merrier. 

However, you shouldn’t make that mistake now.

When you sit down to build your first or next course content, don’t take the “brain dump” approach. This means you don’t need to put every lesson on your course. Rather, filter it out.

The approach where you include all the information is ineffective because it focuses on information rather than results.

You shouldn’t focus on teaching your students everything. Rather, teach them exactly what they need to know to achieve the desired results. 

In order to start, use this simple framework below; it will ensure that you deliver what you promise.

Start with the end result.

Then, build backward from there.

Next up, break your end result into its component parts. This is how you create your course outline. 

Ask yourself: what is the end result I want my learners to achieve?”

This will help your learners understand why they are going through the initial modules and doing everything that you ask them to. 

#3 Create your online course

webinar

Now that you have chosen a specific online course topic and created an outline, it’s time to start creating the course. 

Remember, people are going to pay to learn from you. Hence, you need to deliver quality. Make sure your course is well structured and properly created. 

To start, you’ll need:

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  • A good HD camera: The Canon VIXIA or Sony CX405 are great options. However, if you are just starting, you can also pick a good-quality webcam, which is relatively cheaper.
  • Lighting: Your videos shouldn’t feel like you are recording the class in a bunker. You can order a ring light which is cheap and effective for your online course videos. 
  • Editing software: Whether you are a beginner or a pro, you need a video editing tool to make sure your videos are professional. 
  • A green screen. The green screen allows you to replace the virtual background for any image you want. This will help you add images, graphics, and b-roll footage to the videos.

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It’s absolutely fine if you don’t plan to invest much into a professional setup initially. Start with basics and then invest eventually.

Lights, camera, action!

Now that you have picked a subject and you have all the right gears to get started, get going with the video content. Here are a few things you can keep in mind:

Create Engaging Content

Now that you have the required tools, and you know what content you want to create, It’s time to start shooting!

At this point, keep your student’s success in mind. We often buy online courses but never finish them off. There could be many reasons for that. However, less engaging content is one of the major reasons for it.

Hence, do the following to make sure that your content has these three features:

  1. Highly educational videos so that students do learn something.
  2. Entertaining so that it doesn’t feel like plainly sharing some information. 
  3. Inspiring so that your learners take action to get results.

Educational Content

  • Do extensive research to find out what is the pain point of your audience. 
  • Create content that fills these knowledge gaps or that covers the same topic from a difficult angle. 
  • Go through what your competitors are doing.
  • Create content that is better, more detailed, or even different in some ways.
  • Make sure you are presenting your ideas in a methodical and logical sequence.
  • Your content should be able to take your audience from point A to point B i.e. from where they are to where they want to be. 

Entertaining Content

  • Start with a hook – talk about the end goal or make a bold promise of what’s to come.
  • Evoke an emotional response – For your content to be memorable and feel connected, you must evoke an emotional response. Share your story, tell them about your background, share what your past students have to say. If your content doesn’t make your learners feel connected, it will pass through their brains way too soon. 
  • Challenge your audience’s assumptions – You were also a learner some time back. Go back into those old days and find out what were your own assumptions about your topic that was wrong. Challenge those assumptions for the current learners.  
  • Share your story – Humans thrive on stories. Your storytelling skills are just as important as your course topic knowledge. Tell stories that relate to you or your course topic. 

Finally, be authentic on camera. Everything else will fall into place. 

4. Best platform to Host Your Online Course

udemy sell course

The online learning industry started with course marketplaces like Udemy and standalone course hosting like WordPress.

However, Learning Management Systems (LMS) or online course platforms have picked up, which gives the best of both worlds. You as course creator have full control over everything.

Graphy is one of the best online course platforms for online course creators to create, market, and sell their online courses. It’s super easy to set up, totally affordable, and has all the features you require to create a stellar course ecosystem. 

“I love the Graphy platform. I am running four different platforms on Graphy. They have a great product and customer support.” says Krish Murali Eshwar, Graphy’s customer. 

Here are a few things that Graphy’s customers love the most:

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  • Local payment gateways: Not every platform provides the support of local payment gateways. But, Graphy has the support of both local and international payment gateways like Paypal and Stripe.
  • Fully white-labeled platform: Whether you are launching your course website or mobile apps, with a few clicks you can change the branding and design of your entire site. 
  • Marketing and engagement feature: Graphy has in-built marketing and student engagement tools that let you grow your online course business manifold.
  • Stellar customer support: You get personalized onboarding support with dedicated account managers.

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With Graphy, the learning experience for your students will also be a lot better. IT has an attractive UI and fully responsive course website that lets you launch your course within minutes!

C.T.A.- Explore Graphy Platform

#5 Create a buyer’s journey for your online course

A buyer’s journey is the series of choices that your target audience makes while going through the purchase process.  

The three major stages in the buyer’s journey can be summed as:

  1. Awareness: Your target market is aware that they need to solve a particular problem. 
  2. Consideration: At this stage, they know that they need a solution. Hence, they start to consider various solutions available. 
  3. Decision: They finally decided what they want to purchase.

Your marketing efforts should aim at helping your potential customers at every stage. Each step requires a different type of content strategy.

An example of how to go about the buyers’ journey:

  1. Awareness: Create an educational video addressing the biggest pain point that your target audience might be facing. Publish the video and promote it to a broad audience. 
  2. Consideration: Curate a customer testimonial video of your past students. They should ideally be talking about how much your course helped them. Share the same with your target audience through social media.
  3. Decision: Create a FAQ video about your online course that answers your doubts. 

Through these answers, your viewers should be able to see your expertise and get to know you better as a person. 

Don’t put in self-limitation on your content experimentation. You might stumble across a strategy that works crazy. So, keep experimenting!

#7 Market your online courses

social media

Now that you have crafted a buyers’ journey. Figure out a way to make sure it reaches your potential customers.

Social Media:

Promote your courses on all your social media channels and related online groups that you are a part of.

Paid Ads:

Run paid ad campaigns like Facebook ads, Google search ads, and banner ads.

Blog Posts:

Create a series of blog posts to boost your SEO and showcase your knowledge about the course topic.

YouTube & Advertising Videos:

Start a YouTube channel where you post educational videos. 

Recommendations and Reviews:

Gather learners’ feedback, reviews, and positive testimonials from your past learners.

Email Marketing:

Create your email list and shoot them a weekly email.

#8 Set your course for success

online course

Now that you have launched your online course and sold a bunch, what’s next?

Now is the time to make sure your students reach the desired goals that your course has promised. When your students feel that they have gained something out of your course,  they are more likely to purchase your next courses too. 

More importantly, a satisfied learner will refer your courses to their friends and family through word-of-mouth. 

Ensure your students’ success and happiness with these tips:

  • Focus on customer experience.
  • Create your learners’ community. Graphy offers in-built community features.
  • Create a positive and memorable experience for your learners.
  • After the course launch, go through the marketing pipeline yourself. Find out if there is anything that feels missing.
  • ‍Map out your student journey.‍
  • Offer learners support. The more they feel supported the more they’ll spread the word about their fantastic experience.
  • The most successful online courses have a community built aro+
  • vund them. Create a safe space for your learners to interact with each other.
  • Encourage your students to watch your newly introduced content videos.
  • ‍Get feedback and apply them.
  • Do course assessments through email surveys. Use their responses to improvise your online course. 
  • ‍Update your course once in a while to make sure your learners keep coming back. 
  • Add FAQ content.‍
  • ‍Keep track of your student’s progress and send constant reminders.

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Conclusion How To Launch A Wildly Successful Online Course 2022

The whole process of creating and profitably selling your online courses could be intimidating. However, if you follow this guide and take one step at a time, it would work wonders for you.

If you are committed to your course topic and truly believe that you can make a strong impact, don’t overthink course creation. Choose a reliable platform like Graphy that would help you create a stellar online course experience with your learners.

Have you figured out your course topic yet?

Aishwar Babber adalah seorang blogger dan pemasar digital yang bersemangat. Dia suka berbicara dan menulis blog tentang teknologi dan gadget terbaru, yang memotivasi dia untuk menjalankan GizmoBase. Dia saat ini mempraktikkan keahlian pemasaran digital, SEO, dan SMO sebagai pemasar penuh waktu di berbagai proyek. Dia adalah investor aktif di WPCrew dan DesignSkew.

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